REEBOK SOUTH AFRICA CHANNELS ENERGY IN EVERY STEP WITH THE LAUNCH OF THE TRANSFORMATIVE ZIG KINETICA

On the 21st of this month (21 FEB 2020), Reebok will launch its Zig Kinetica, an all-new sneaker with a disruptive design, which stands out as unapologetically bold in a market saturated with indistinguishable sneaker styles. Using its advanced ZigTech technology, the Zig Kinetica intelligently channels and returns kinetic energy with every stride you take.

ZIG KINETICA J H B + C P T • R E E B O K X A R C H I V E

#ZigKinecta #StudioZig

The innovative and advanced Zig Kinetics fuses innovative sport tech with sleek style to create a highly functional sneaker that seamlessly transitions from gym to street. ZigTech technology was first introduced back in 2010 with Reebok’s ZigPulse Silhouette, and has been continually evolving over the past decade. The launch of this innovative design also marks the next phase of Reebok’s “Sport the Unexpected” campaign and celebrates the bold risk takers who reshape culture by being anything but expected. 

ZIG KINETICA J H B + C P T • R E E B O K X A R C H I V E

#ZigKinecta #StudioZig

The sneaker is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:

1. Floatride Fuel: energised bouncy foam helps deliver a cushioning feel for everyday needs.

2. Zig Energy Shell: provides a bold aethsetic while channelling and returning kinetic energy. 

3. Zig Energy Bands: a unique outsole that expands and contracts like a rubber band to provide a spring-like response. 

ZIG KINETICA J H B + C P T • R E E B O K X A R C H I V E

#ZigKinecta #StudioZig

Director of Brand Marketing for Reebok South Africa, PJ Morilly, says that the release of the Zig Kinetica will be accompanied by partnerships with local South African designers to have their clothing range inspired by the Zig Kinetica sneakers. Morilly elaborates, “These local collaborations are vital for the Reebok brand, as we want to create products that our local consumers can relate to and be proud of, especially in a time where supporting local businesses is of huge importance.These collaborations serve as a continuation of Reebok’s unwavering commitment to investing in local talent, giving South Africans a great reason to look to their own designers and artists for inspiration. 

ZIG KINETICA J H B + C P T • R E E B O K X A R C H I V E

The new Reebok Zig Kinetica unisex sneakers will be available on 21 February 2020 on the Reebok’s online store www.reebok.co.za and Reebok Concept stores countrywide.