TOMMY HILFIGER Footwear is Exploring More Sustainable Solutions Through Apple Skin Fiber 🍎#TommyHil

YOUR SNEAKERS JUST GOT SWEETER TOMMY HILFIGER footwear is exploring more sustainable solutions through apple skin fiber, a bio-based leather alternative derived from the apple farming industry’s waste. MORE SUSTAINABLE STYLE The sneakers feature a sturdy and thick leather alternative resulting from recycled apple skin fiber, which has a lower environmental impact than other vegan leather alternatives.The sneakers feature sturdy and thick, recycled apple skin fiber, which has an even lower environmental impact than other vegan leather alternatives. SPRING 2020 SPECKLES Available in white and navy, the speckled shoe styles for men and women feature recycled apple fibers on the upper.

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The apple skin technology stems from the Tyrol region of northern Italy, an area known for its apple farming. Recognizing the opportunities offered by Tyrol’s booming apple production, Frumat – an Italian start-up – developed a new raw material that addresses both the waste issue and the fashion industry’s increasing demand for ecological leather alternatives.   The Spring 2020 TOMMY HILFIGER footwear styles utilize a sturdy and thick, recycled apple skin fiber with a lower environmental impact than other vegan leather alternatives, which typically contain high amounts of fossil-based materials.

Tommy Hilfiger is on a mission to create fashion that wastes nothing and welcomes all. As part of this journey, the company has set ambitious targets and joined forces with industry partners to move the needle. In August 2019, Tommy Hilfiger signed The Fashion Pact, proudly joining a group of like-minded collaborators to further advance sustainability across the fashion landscape. In 2019, Tommy Hilfiger also launched the Jeans Redesign Guidelines with the Ellen MacArthur Foundation to set out minimum requirements on garment durability, material health, recyclability and traceability. The same year, Tommy Hilfiger joined We Are Still In – the Fashion Industry Charter for Climate Action – and RE100, committing to source 100% renewable electricity across owned and operated facilities by 2030. In addition to the newly utilized apple skin technology, Tommy Hilfiger’s circularity efforts include the offering of garments with 100% recycled denim, Re:Down® recycled feathers, 100% recycled wool, 100% recycled cotton and more. Tommy Hilfiger’s mission builds on the on the PVH Fashion Forward strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts and positively impact 1 million lives.  Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and the @TommyHilfiger.

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